A DATA INVESTIGATION HOW TIKTOK IS SHAPING THE MUSIC INDUSTRY

It’s no secret that TikTok is a virality machine.

Songs get turned into sounds that can be used in any video, and if they gain enough traction they can catapult a musician into the pop culture stratosphere. But what exactly happens between a song going viral and an artist becoming a bonafide success? What happens to artists after they go viral?

It turns out the app is completely revolutionizing the way record labels work, and giving artists more leverage than ever. The music industry has shape-shifted around Tik Tok. Read more via VOX here.

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